In love with the sticky delicious goodness of caramel products from Goldilocks?
Upload a photo on Facebook, Instagram,
or Twitter with the hashtag #caramelove and you might win cash and gift certificates!
Don't forget to follow @OhMyGoldilocks on Twitter and Instagram!
HOW TO JOIN:
STEP 1 Register
STEP 2 Upload photo via the app, Instagram or Twitter
STEP 3 Approved entries posted on gallery
STEP 4 Win cash and GCs!!!
MECHANICS:
1. Promo starts on January 21, 2013 and ends on February 17, 2013.
2. The Goldilocks Share the Sweetness campaign will feature the brand’s caramel products, including but not limited to the following:
Luscious Caramel Cake
Dulce de Leche Roll
Nutty Caramel Popcorn
Caramel Popcorn
Caramel Tarts
Leche Flan
Custard Mamon
3. Prior to participating in the campaign, participants must first do the following upon clicking the application:
Like the Goldilocks Facebook page.
Register his/her details.
4. Participants must submit a photo of themselves enjoying any of the delicious Goldilocks caramel products
5. Products in the photo must be identifiable that they are Goldilocks products (i.e. visible Goldilocks wrapper, visible Goldilocks logo, taken within the Goldilocks branch).
6. Participants may choose to join either of the following categories:
Individual category – 1 person per photo
Group category – 2-6 persons per photo
7. All photos will be subject to approval by Goldilocks prior to appearing on the gallery of entries to ensure that the materials do not contain inappropriate scenes and incorrect use of products; approved photos will be posted within 24-48 hours after submission.
8. Using the application, participants can submit entries in 3 ways:
Via the upload button housed in the application
Via Instagram:
a. To submit a potential entry via Instagram, participants must post their entry using the hashtag: #CarameLove.
b. Participants must go to the application and click on the Upload Photo button and select the Instagram tab.
c. Participant will log-in to his/her Instagram account. Once a participants logs in using this account, the application will consider this the default account used to submit potential entries throughout the entire campaign.
d. All entries will be aggregated on the tab where the participant will select which to submit. Only entries posted using the registered Instagram account on the application will be valid/accepted. Entries without the #CarameLove hashtag will not appear on the gallery of entries and will not be valid.
Via Twitter:
a. To submit a potential entry via Twitter, participants must post their entry using the hashtag: #CarameLove.
b. Participants must go to the application and click on the Upload Photo button and select the Twitter tab.
c. Participant will log-in to his/her Twitter account. Once a participants logs in using this account, the application will consider this the default account used to submit potential entries throughout the entire campaign.
d. All entries will be aggregated on the tab where the participant will select which to submit. Only entries posted using the registered Twitter account on the application will be valid/accepted. Entries without the #CarameLove hashtag will not appear on the gallery of entries and will not be valid.
9. Participants may submit up to 3 entries for the campaign, but may only win once.
10. The 3 entries can be submitted via any permutation of the 3 mentioned ways.
11. Application will no longer accept any participant’s entry after the 3rd submission.
12. Once an entry has been submitted, it can no longer be replaced/removed/retracted by the participant; all entry submissions, regardless if approved or disapproved, are deemed final.
13. Criteria for judging:
Creativity (40%)
a. Is the subject matter pictured in a unique way or is a common item shown from an interesting point-of-view?
b. Does the photo demonstrate originality?
Overall impact (40%)
a. Is the photo able to grab the viewer’s attention and hold it?
b. What is the “wow” factor?
Technical quality and composition (30%)
a. Are the items of interest placed well in the photo?
b. Is the photo in focus?
14. Winning photos will be selected by representatives of Goldilocks to decide which entries best represent the #CarameLove.
15. 5 best photos will be chosen for the individual category and winners will each receive the following prizes:
P2,500 in cash
P2,500-worth of Goldilocks gift certificates
One (1) Goldilocks Bake Book
16. 5 best photos will be chosen for the group category and winners will each receive the following prizes:
P5,000 in cash
P5,000-worth of Goldilocks gift certificates
One (1) Goldilocks Bake Book
17. Winning photos shall become property of Goldilocks to be used in PR materials and for other commercial purposes.
18. This contest is only valid in the Philippines.
19. Winners will be notified via email and will be posted on the Goldilocks Facebook page and website.
20. Winners will be given sixty (60) days to claim their prizes.
Winners from Luzon may claim their prizes at the main office of Goldilocks Bakeshop Inc. located at 498 Shaw Blvd. Mandaluyong City.
Winners from Visayas may claim their prizes at the following Goldilocks offices:
a. All Fresh Food Products, Inc. 3rd St. Dona Rosario Village, Basak, Mandaue City Cebu
b. Harvest Wheat Baked Food, Inc. IBC Compound, VP Fernando Lopez Avenue, Brgy. Ungka 1 Pavia, Iloilo
Winners from Mindanao may claim their prizes at the Goldilocks office in Earth Grain, Inc. Diversion Road, Bo. Buhangin, Davao City
21. Winners should present two (2) valid IDs and copy of registered email to claim the prize.
22. In the event that the winner cannot personally claim his/her prize, a representative can claim the prize on his behalf. The representative should bring the following:
A letter of authorization duly signed by the winner.
Two (2) original valid IDs of the winner with picture and signature.
Two (2) valid IDs of the representative with picture and signature.
Copy of registered mail.
23. Relatives of Goldilocks Bakeshop Inc. and their relatives up to second degree of consanguinity, as well as Goldilocks Media and Advertising Agencies are disqualified from joining the contest.
24. All unclaimed prizes after sixty (60) days will be forfeited in favour of Goldilocks Bakeshop Inc. with prior approval of DOH-FDA.
more info here: https://www.facebook.com/GoldilocksPhilippines/app_246088588858015
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